Social Media Marketing Trends
Social media is always changing, some of the most dramatic shifts in the industry came about in 2020 with the rise in popularity of TikTok. Short-form video has seen astronomical growth in the past few years, and many brands are using them to engage with their audiences. Needless to say Its pretty obvious short-form video isn’t going anywhere anytime soon. The way we use social media evolves rapidly and anything can happen. That is why it is so important to stay on top of what is currently trending in the market. Trends that were popular today could become old news in a week. In this blog post, we’ll explore some of the key trends that are defining the social media landscape of today.
De-Influencing
A new trend has begun to emerge in recent months, one that has been dubbed “de-influencing”. This trend is particularly popular on TikTok, where users are becoming increasingly aware of the potential dangers of over consumption and how influences play a big role in this.
One of the main reasons for the emergence of de-influencing is the rise of over consumption. Some great examples of this can be found in restock videos. Restock videos are a trend where people “restock” their essentials or other items. When you take a closer look at these videos it’s rather obvious that most of these aesthetically pleasing videos consist of excess and are unrealistically unattainable. Being aware of how unrealistic and unauthentic influences can be is difficult to sort out sometimes, and it’s something that many people are struggling with.
Overall, de-influencing is an interesting trend that is gaining traction on TikTok. So, if you’re feeling overwhelmed by the sheer volume of content out there chances are so is your audience. As a brand your TikTok shouldn’t be a catalog of your products, you should be speaking with not at your potential costumers and clients.
CapCut Templates
Another interesting trend that is gaining increased traction is the use of CapCut templates on TikTok. As the world of social media continues to evolve, so too does the way in which content is created and shared. One of the most recent trends to take off has been the use of CapCut templates on TikTok. These templates allow users to quickly and easily create engaging visuals for their videos, and have become incredibly popular in recent months.
CapCut is a powerful video editing app. It has a variety of features, including the ability to create custom templates. Recently, TikTok users have been taking advantage of these templates, using them to create fun and creative visuals that enhance their videos. With the help of CapCut, users can add animations, transitions, and other effects to their videos.
With the help of these templates, users can quickly and easily create visually stunning videos. If you're looking to create your own unique visuals for your videos, CapCut templates are definitely worth checking out.
Maxwell in the Sky
We can’t talk about TikTok trends without at least mentioning the success several business have received with the use if the TikTok effect "Maxwell in the Sky". This trend was started by one business and was quickly followed by many others. While many have seen success it is important to note that there is a line between following trends and copying others. This is an example where we have seen many "copying" TikToks which will not get you the success that you are looking for.
The Bold Glamor Effect
While this may not be a super useful effect for business' depending on the industry you are in it is an important one to keep your eye on. The success of this effect is attributed to the shock factor that it is creating. The effect works so well for many people, completely changing a persons looks while remaining realistic in the right lighting. The reason why this is important to keep your eye on is because of what it tells us a bit about what our consumers are looking for more and more these days, authenticity.
This is just an overview of a few things currently trending. It is important to be aware of things that are "micro-trending" within your industry. These will be more effective in communicating and talking to your target market. In the long run this will result in more sales than going viral ever will. To rap up; trends are important to be aware of for growth but will never be as effective as speaking with your target audience.
